Our pledge is our commitment to:

Sustainability as Our Guiding Star

We pledge to make sustainability a guiding star in everything we do. From our choice of next-gen sustainable materials to our packaging and business practices, we are dedicated to reducing our environmental footprint.

Responsible Consumption

We believe in the power of responsible consumption. Our products are designed to last, reducing waste and ensuring your pets enjoy quality that stands the test of time. Even after use, our products are designed to be recycled, composted or returned to the earth.  

Compassion at the Core

Compassion for pets and all animals is at the core of our mission. We're devoted to creating a better world for our pets, their parents and the planet. A world where kindness, empathy, and respect for all living beings are celebrated.

Supporting Animal Welfare

We actively support organizations working to protect and improve the lives of animals. We're dedicated to being a part of the solution and amplifying the voices that advocate for the voiceless. 

Education and Awareness

We recognize that change begins with awareness and knowledge. We're committed to educating ourselves and our community about the challenges animals face and the positive impact we can make.

Collaboration for Impact

We understand that together, we can create greater impact. We actively seek partnerships with organizations and initiatives that share our vision of a more sustainable and compassionate world. We donate $1 of every purchase to organisations in need, for example dog shelters, animal rescues or other social cause or welfare organisations.  

Quality and Conscious Design

Quality isn't just a goal; it's our standard. Our products are thoughtfully designed, blending style with sustainability for a better world and happier pets.